The Unconventional Guide To Internet Marketing
Clark R. Covington
Full disclosure time: I tweeted a request for recommendations for books on selling. Covington tweeted an invite to check out his books on Amazon. I scurried over, but he was out of stock. He very kindly sent me a copy. I read the introduction right away before I headed to work. However, I put off reading the rest for a few weeks. There’s a lot of pressure. What if I don’t like it? What if it has nothing to do with my line of business, but I still “have” to review it (that is purely my own pressure as I was never asked to review it/he probably doesn’t even know I review books on my blog/has never seen my blog)? I also have about 8 other various books I am reading at any given time. Some for the business side, some for the art side and some just because I love to read. So with out any further ado…..
I have to say I like Clark R. Covington. Not just because he sent me a book (although that is a huge plus) and not solely because he has an easy chair called the Sumo, although I too have a gigantic Lay-Z-Boy that takes the place of my office most days once in a very long while. I like Covington because he doesn’t seem to take himself too seriously and because he celebrates people owning their uniqueness. And I quote:
“Embrace the information in this book, and then immediately challenge yourself to be different, to stand out, to do things your own way, and there is a good chance the rewards of your risk-taking will come sooner than you’ve ever thought possible.”
When people say things like that I know they get it. They get that being yourself and bringing that thing that no one else can bring is what makes the world go round.
Another paragraph that I need to share with you is this:
“Think back to your happiest time, the time that you daydream with your fingers crossed will come again. think about that time: Did you have to overcome something to get there? Did you have to fall a few times and get back up before that happiness overcame you as you tasted sweet success?…If you are going to succed, you must fail first.“
I also love it when people tell me it’s okay to fail. After all, my personal motto is, “If you are going to fail, fail hard.” I have failed enough at enough things to know failing is a pretty good thing, even if it hurts at the moment.
I could share a few more with you, but perhaps you should get your own copy.
Covington writes like he is talking directly to you. I find that very easy to read especially when the topic at hand is not something I am familiar with.
It’s not all butterflies and rainbows though, he knows how to get down to business. Clearly. After all, he did write a book about it.
It could be argued that a lot of this book is an ad for his services as well. Why shouldn’t it be? If you trust a guy enough to take his advice about internet marketing, wouldn’t you want to know about all his other products as well?
This book may not be for everyone, but I definitely think there are a lot of great ideas in here. I know on several occasions it has had my mind racing with new ideas.
Being a fine artist and therefore being the only person who can create my particular artwork, implementing some of the ideas Covington introduces may seem a bit of a stretch at first, but I know with some creative thinking (it is what I do) I could use most of them to my advantage.
*Like all the other books I mention there is now a link on the side bar.
